As a designer, and a consumer, it’s safe to say I’m a fan of Channel 4. They’ve always seemed to pushed themselves in design and, more specifically, video. More4, the BBC3 of the bunch, has a more “30′s +” feel to it, which translates quite well to video, so I’ve been fan of the stings for a while. So when I heard that there was a re-brand afoot, I was sceptical.
It’s pretty difficult to turn something you think is very good into something modern, fresh and in the end better. The agency that’s transformed the brand is London based ManvsMachine – and it’s pretty awesome piece of work I think
You should check out ManvsMachine’s Vimeo channel as well as the brand concept works at it’s best (I think anyway) in there live action idents